Sunday

What is a pillar post?

What is a pillar post?

If you are a blogger you definitely need to not only know what a pillar post is you need to write at least one and probably 5 to get more traffic to your blog.

A pillar post is the type of information that your readers would search for in google.

A pillar post is a post that holds up or supports your blog.

It is a post that you are really proud of and that you are extremely happy to share.

It is usually a longer, rather than a shorter post.

It should be an in depth post covering one specific core topic. (Think about having 3 core topics)

It should use a specific keyword or related group of keywords.

It should be thorough.

It should ideally be about the core principles of your blog.

It could answer questions that your readers want answered.

It should be relevant and useful to your readers.

It could explain a theory or concept.

It could be problem solving.

It should be an evergreen post, meaning that it stays relevant overtime.

It must be your own unique work and hopefully have some unique ideas.

It would be amazing if it was groundbreaking or not found on many other blogs.

What is a pillar post?


WHY IS A PILLAR POST IMPORTANT FOR YOUR BLOG?
Pillar posts, or cornerstone posts, as they are often called, will help your blog be found in search.
They help people understand what your blog is all about.
Help you become an authority in your niche.
Also they are great to share so other people know what your blog is all about.

GOOD NEWS
You may already have some posts on your blog that, with a little bit of work, can easily become great pillar posts. If you can answer the question better than anyone else your post will become worthy of linking to.

HEADLINES AND KEYWORDS
Choose your relevant Keywords and place them in the title and in the first paragraph.
Here is a FREE keyword shortcut from Neil Patel called UberSuggest.  Just type in one keyword and UberSuggest will generate more words for you to consider. You don't even have to add your email.

WHO CALLED IT A PILLAR POST?
In 2006 that great Australian/Canadian blogger Yaro Starak used the term in an article on Problogger 

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

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